Aghanim Partners with Sift to Combat Fraud in Direct-to-Consumer Mobile Gaming E-commerce

Aghanim, a mobile gaming fintech founded by Harvard Business School alumni, has announced a strategic partnership with Sift, an AI-powered fraud prevention platform. This collaboration combines Sift’s AI-driven insights, drawn from over 1 trillion events and identity signals, with Aghanim’s deep expertise in gaming, offering a cutting-edge anti-fraud solution for mobile games.

Aghanim, launched in June 2023, helps mobile game publishers boost revenue through direct-to-consumer strategies. By integrating Sift’s advanced machine learning for fraud detection, Aghanim’s platform enhances security, protecting game developers, publishers, and players while driving engagement and conversions.

Aghanim’s co-founder Constantin Andry highlighted the partnership’s role in offering a secure, compliant, and self-managed solution for game studios. Sift’s Chief Marketing Officer, Armen Najarian, praised Aghanim’s potential to transform mobile gaming by providing a safe, fraud-free environment.

Following a soft launch in early 2024, Aghanim is expanding rapidly, backed by investors like Bessemer Venture Partners and Point72 Ventures.